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Table 4 Facebook performance 2022

From: Internet analytics of an innovative digital educational resource of type 1 diabetes HelloType1 in local languages for people living with diabetes families and healthcare professionals in Southeast Asia

 

2022

Q1

Q2

Q3

Q4

Nb Followers

 KH

962

1 059

1 207

1 238

 VN

45

111

165

178

 TH

   

70

Total

1 007

1 170

1 372

1 486

Av. Monthly growth

 KH

 

10%

14%

3%

 VN

 

147%

49%

8%

 TH

    

Total

 

16%

17%

8%

Av. Monthly Post Reach

 KH

2 756

4 545

6 737

4 231

 VN

906

931

1 291

1 136

 TH

   

2 984

Total

3 662

5 476

8 028

8 351

Av. Links CTR

KH

  

7%

6%

VN

 

5%

10%

15%

TH

   

6%

Total

 

5%

9%

9%

Av. Engagement rate

KH

  

10%

10%

VN

 

3%

3%

5%

TH

   

5%

Total

 

3%

6%

6%

Av. Monthly Page visit

KH

89

154

348

371

VN

174

166

162

141

TH

   

388

Total

263

320

510

900

  1. Followers; number of Facebook users who are following the HelloType1 page, reach; defined as the number of times a post from the HelloType1 page appear on a Facebook user’s feed, engagement rate; defined by the % of people interacting with a content posted on the page via total number of shares, likes, comments divided by the total post reach, click-through-rate (CTR); defined as the % of people clicking on a Facebook link divided by the total post reach
  2. Facebook page Khmer (KH): https://www.facebook.com/HelloType1cambodia
  3. Facebook page Vietnamese (VN): https://www.facebook.com/HelloType1vietnam
  4. Facebook page Thai (TH): https://www.facebook.com/HelloType1Thailand/